The CEO of Daily Public Relations, Mahmoud Al-Nasheet, revealed the launch of "Tourism", a printed and specialized edition in the tourism and hospitality sector. He pointed out that the global travel and tourism sector is expected to reach 3.8% despite the difficulties experienced by the sector.
Al-Nasheet expressed the hope that Al Siahy would be a marketing channel for the Kingdom of Bahrain; it is the second edition of the series of magazines launched by Daily as part of a specialized media series project. He Added "We aspire to complete this series with new quality publications that serve the reader and Push the national economy".
"Reports from the Economic Development Board of the Kingdom of Bahrain indicate the vitality of the hotel and restaurant sector in 2014 and an increase of 9.9% yearly."
Al Nasheet declared: “The increase came from the tourist increased numbers, The number of visitors from Saudi Arabia increased by 19.3%. Bahrain received 26 vessels carrying 41,000 tourists, an increase of 8.5% compared to last year, according to the Development Council report.”
Al-Nasheet said the expectations are in line with the expectations of the World Travel and Tourism Board, which is expected to record an annual growth rate of 10% in the next ten years at an annual rate of 3.8% starting this year at stronger rates than in previous years.
The Council's research indicates that tourism has raised global GDP in 2014 - for the fifth year in a row - to a total of 9.8% of global GDP estimated at $ 7.6 trillion.
Al Nasheet expressed optimism about the success of the issuance, especially with the high expectations of increased spending in the tourism sector. "We are delighted to contribute to the promotion of the sector in which around 2,100 Bahrainis work," he said.
"The size of the challenge ahead of us is strengthening our interest in Daily to promote the tourism sector in the Kingdom, which does not exceed the percentage of operational exploitation of tourist sites and facilities 15-20%, according to a study by the« Gefkon »Consulting, which also showed a decline in the proportion of Bahrainis in the sector Hotels from 33% in 2001 to 16% currently. " "These figures show how challenging the Kingdom is in this area," he said.
He added: "We will also seek to inform the reader about the internal and external tourist destinations worth visiting as well as the value added that we provide him through the efforts of editing and design and the use of info graphics."
Daily Public Relations in the Kingdom of Bahrain works in the field of public relations, advertising and media, has a range of professional expertise and represents several public relations agencies in the Middle East, Europe and America.
